UTICA — Although white may be the predominant color seen on Friday, a red glow still shined through, as 37 Mohawk Valley companies and landmarks will be illuminated red on Wear Red Day.
Wear Red Day is part of the American Heart Association’s Go Red for Women campaign, which raises awareness about heart disease in women, and the funds to fight it.
Townsquare Media led the Glow Red campaign in the Mohawk Valley, recruiting companies to illuminate their buildings.
“Townsquare Media is honored to be able to collaborate with the American Heart Association and participate in National Wear Red Day,” said Kaylin Broadwell, brand manager, Lite 98.7 WLZW.
“We have a lot of women on our team, and a lot of women that we partner with and speak to daily through the power of our radio signals and our digital platforms in the community. By encouraging all to wear (and glow) red, it allows us to have these necessary conversations about women’s heart health and how important it is to live a lifestyle that aims at preventing heart disease,” Broadwell added.
In addition to the buildings glowing red, people throughout the Utica area were wearing red and donating to the American Heart Association to improve women’s heart health.
Two women also will launched their Women of Impact campaigns on Wear Red Day. Morgan Roller, back office coordinator of billing at Indium Corporation, and Jessica Aponte, digital performance manager of Ford Direct, will spend the next six weeks raising awareness about women’s heart health and raising money to fund research and education as the Mohawk Valley’s first Women of Impact.
“I want to advocate for women’s health and be a representative for our community,” Roller said. “I think that the best way to do so is by educating myself and connecting with others who are local, who have the same goal in mind.”
“I recently found out I have a condition that makes me more susceptible to cardiovascular disease,” Aponte said. “Supporting the American Heart Association and the Go Red for Women campaign will aid in the advancement of life-saving research, procedures, and technology to end cardiovascular disease and ensure that I am here for my twin boys and my husband.”
The results of both women’s campaigns will be recognized at the 2022 Go Red for Women Luncheon on May 18 at Hart’s Hill Inn in Whitesboro, according to the announcement.
“This is the 19th year that the American Heart Association has celebrated Wear Red Day,” said Steve Gassner, administrative officer of the Mohawk Valley Water Authority and chair of the Mohawk Valley Board of Directors of the American Heart Association. “Think of how many women’s lives have been improved because of the research the American Heart Association has done. Our theme this year is ‘Reclaim Your Rhythm,’ and I hope everyone wears red and takes a minute to do something to reclaim that rhythm, whether it’s a little dance step, a healthy meal, or de-stressing with friends and family. It’s inspiring to know that 37 buildings will be glowing red, and I thank our friends at Townsquare Media and the committee that worked to get so many companies to shine a light on heart disease. And I can’t wait to see how Morgan and Jessica do with the Mohawk Valley’s first Women of Impact campaign.”
Read More: 37 companies participate in Wear Red Day